With just a few days to go before SNS 2015 , the most important conference for the offshore energy industry in the East of England, we thought you might like to know a bit about our relationship with the big guy who has been a regular qualifier, over recent years, for the World’s Strongest Man event which airs on Channel 4 over the Christmas period. We first met Big Loz nearly three years ago. Funnily enough he’s not actually THAT big, certainly in comparison to a lot of the guys he competes against, and that struck a chord with us. He isn’t the biggest but he’s one of the best in providing powerful performance. And Gee-Force is a bit of a tiddler in comparison to some of its competition but we provide some pretty powerful equipment and (we like to think) we make a half decent fist of it.
So, that’s why we asked him if he’d like to work with us to help promote the Gee-Force name. And we’re really pleased how it’s worked so far. We’ve got him on our exhibition posters, he’s on our e-mail signatures, he’s on our coasters and mugs, our marketing literature and he’s going to be on our exhibition stand again next week. Now we can’t be absolutely sure if it’s Laurence or our MD Graeme Cook but whatever it is there always seems to be a constant stream of women heading their way to the Gee-Force stand whenever we exhibit. So, rather than risk losing a winning formula, we always ask Laurence back even though Graeme thinks it’s him.
Laurence is currently gearing up for the World’s Ultimate Strongest Teams competition to be held at the Britannia Stadium, Stoke on 30 May where he will team up with the current holder of the Britain’s Strongest Man title, Eddie Hall. Next week, at SNS2015, you can ask him how the training is going in this respect. And if you’re a woman and you ask nicely, he might even lift you up on to his shoulders so we can take a picture for you. Sadly, Graeme admits that he can’t quite stretch to that.